As a designer for Everli, my role is to craft experiences that make the e-grocery shopping trustable and flawless. In my a year and a half tenure in Everli, I had two different roles. In the first part of the experience, I worked as Product Designer focusing on the experience for new users, optimizing Conversion Rate and minimizing friction during the First Time User Experience. Then I moved to Catalog a Senior/Lead Product Designer to improve the browsing and product search experience on the e-grocery digital platform.