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Nicolo Mosca

UX/UI Designer

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You are here: Home / Portfolio / UX Case Study – Freelance Marketplace for Web Developers

UX Case Study – Freelance Marketplace for Web Developers

January 30, 2020 by Nicolò

Client

Student Project for Udacity UX Nanodegree


Sector

Marketing, Communication & Development


My Role

User Research, User Flows, Lo-Fi Prototype, Usability Tests, High-Fidelity Prototype


Problem overview

As a former freelance web developer, I learned how it’s difficult for a freelance web developer (expecially if junior) to find good projects online. The main problem I experienced is that on Freelance Marketplaces there are usually poor descriptions like “Simple website – We are looking for a web developer for a simple website in clothing industry”. For developers it’s not easy to understand the real size and complexity of the project to make a right price quotation. My goal with this research was to understand if the problem was only mine, or if other developers have this problem too. After that, I managed to design a developer-friendly freelancer marketplace, to simplify the process of pricing evaluation.


Tools

Paper and Pencil, Figma, Miro Board, Whimsical, Zeplin, Gsuite, Lookback,

Research

Research Goals

I wanted to learn how freelance developers look for clients and jobs online right now. In particular, on those who use freelancer marketplace but are not completely satisfied about it. My goal was to understand if developers are interested in a platform to simplify the research of projects they could work on and make better price quotations.

View Full Research Plan

Study 1: User Interviews

5 participants, Freelance Web Developers who:

  • Are looking for new clients/projects
  • Do not invest a lot of time in personal branding or networking
  • Know at least one freelance marketplace

I used the interview script as a guide and ask follow-up questions based on answers from the users

Study 2: Survey

This study focused on better understanding users needs related to online job research for Freelance Web Developer. In addition, I collected data to understand which percentage of users currently make a bid on projects they look.

Research questions

  • How can a freelance marketplace better support freelance developers when looking for projects?
  • Which functions/features users like in the freelance marketplaces they currently use?
  • Which other functions/features would they like to have?

Method & Recruiting

Survey to collect data from at least 15 participants

View survey

Research Results

Key findings

  • Users need a deep understanding of the project
  • Users would like to see a clear distinction between client and professionist areas
  • Users use mainly desktop devices to visit freelance marketplaces

Filed Under: Portfolio, UI, UX

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